The first Starbucks was opened in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Trina Schissler, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers.
Starbucks created a visual brand language that was recognizable and distinctive, the way Coca-Cola maintained the color red, the Spencerian script, and the green bottle for over 100 years. The visual brand language consisted of icons, stories, and color palettes that convey the look and feel of Starbucks graphics.
The first Starbucks location outside of North America opened in Tokyo in 1996. Starbucks entered the U.K. market in 1998 with the acquisition of the then 60-outlet Seattle Coffee Company, re-branding all its stores as Starbucks. Today the company has more than 8.000 cafes in more than 30 countries.
The coffee company was named after a character in the Herman Melville novel 'Moby Dick'.
The coffee company was named after a character in the Herman Melville novel 'Moby Dick'.
1 comment:
Excellent brief! always wondered where the logo came from, would you know?
Not a great fan of Starbucks my self but the way they expanded lately is really impressing, hope they're not involved in unmoral coffee farms labor "slavery" in South America, any one has an idea about that?
Post a Comment